Why convert JPG to WebP?
Images are usually the heaviest part of a web page. WebP stores the same picture in fewer bytes than JPG, so pages load faster, which visitors notice and search engines measure. Most site builders, WordPress and every modern browser handle WebP, so switching is mostly a matter of converting your files.
Choosing the quality
Start at 85% for photos on a website and compare a couple of results with the originals. Hero images and product photos may deserve 90%; thumbnails and backgrounds can go to 75% without anyone noticing. The size under each card tells you what you saved.
Keep your originals
WebP is great for websites, but some apps and upload forms still don’t accept it. Keep your JPGs, and if you ever need to turn a WebP back into a normal file, use the WebP to PNG converter.